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It seems that the collaboration of the famous model Bella Hadid with the Adidas brand has caused quite a bit of virtual "turmoil", due to the model of sneakers from the 70s, presented as a special collection for the Olympic Games.
Bella Hadid was chosen as the promotional image of this brand, but surely even the model herself did not expect that instead of compliments, she would face criticism.
We recall that at the Munich Olympic Games in 1972, 11 Israeli athletes and a German policeman were killed by a Palestinian militant group, and the athletes launched at that time have returned to the Olympic Games in Paris.
Hadid responded with a post on "Instastory" stating that she was "shocked" and "upset" by this comparison that people have made of this sneaker collection with the atrocious events of 1972.
“My team should have known this! "Adidas should have known and I should have done more research so I could have understood everything and spoken," Bella said.
Adidas has already apologized for the campaign and the negative impact it caused:
"Relations continue to be made to the terrible tragedy that occurred at the Munich Olympics due to our recent SL72 campaign," the shoe brand said in a statement on its official Instagram account's Instastory.
"These assumptions are unrelated and we apologize for any inconvenience caused."
Further, regarding the claims that Bella is a defender of Palestine and has anti-Israeli leanings, the model said:
"Palestine is not synonymous with terrorism and this campaign inadvertently highlighted an event that does not represent who we are."
She continued:
"I am a proud Palestinian woman and I think there is much more to our culture than the comparisons that have been made over the past week."
Hadid also denied being anti-Semitic, writing: “Anti-Semitism has no place in the liberation of the Palestinian people.
"I'm always for peace over violence, every day," she emphasized. "Hate has no place here and I will always protect not only my people but every person around the world."
As for Adidas, it is not the first time that it has stopped cooperation because of accusations of anti-Semitism. In October 2022, the sports brand terminated cooperation with Kanye West, because it "does not tolerate anti-Semitism", based on the rapper's comments about the Jewish community.
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