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Shkruar nga Pamfleti
Humanity returned to the Moon after nearly 50 years, when a NASA-led mission reached the moon. And in fact, the Artemis II mission with four astronauts reached where no human had ever gone before, as it passed through the dark side of the moon before returning to Earth.
But the crew wasn't just made up of Victor Glover, Jeremy Hansen, Reed Wiseman and Christina Koch, as the famous Nutella also made a cameo appearance.
At a moment when everyone had their eyes fixed on the live image that NASA was continuously providing from the space mission, a famous jar of hazelnuts suddenly appeared flying.
The 15 seconds of space glory that led Nutella to become the first global trend on "X", surpassing even Artemis II itself, as most people were talking about the best free advertisement in history.
Many believed it was artificial intelligence, others something staged, but essentially it is a moment that happened in a way so cinematic that it could only have happened in astrology.
Some of the attention came, as with most things on the internet, from mild conspiracy theories, although NASA spokeswoman Bethany Stevens confirmed that the agency does not partner with brands to select crew food.
It's just that astronauts really like Nutella.
The company itself exploited the memes created on social media in a way that didn't become tiresome, but managed to be everywhere. One photo the company posted was of the package lid instead of the moon.
"Aim for the moon, even if you miss, you'll fall among the Nutella jars," she wrote.
The way Nutella appeared in space, in a strange way, silently confirmed the sole purpose that originally led to the creation of this rich chocolate dessert.
Decades before it reached beyond Earth, the idea for Nutella was born under very specific circumstances. In the mid-1940s, Italian baker Pietro Ferrero was working with limited cocoa supplies and an unsolved problem: how to preserve the experience of eating and tasting chocolate when cocoa was in short supply immediately after World War II.
This idea didn't lead to the creation of Nutella overnight. It evolved over nearly two decades, as it was refined, reformulated, and finally released in 1964 as the "sinful indulgence" that is still known today as a product of the Ferrero company. Its success, of course, is not only due to limitations. But the limitations are what gave the idea meaning in the first place.
The reason why Nutella is almost essential for astronauts in space
You don't need to have read extensively about life in space or seen movies about it to understand that life there is limited by factors such as weight, food shelf life, storage space, and supplies.
But about a decade ago, some more detailed data emerged from a NASA-funded Mars simulation.
What did this reveal?
That the deepest challenge in space goes beyond simply providing food and basic life support for astronauts.
Finding ways to maintain small comforts when almost everything familiar to humans has been stripped away is also critical to maintaining the mental health of space travelers. A typical example is how during the HI-SEAS mission in 2013, researchers who lived in isolation for four months on a desolate lava field in Hawaii, eating only perishable foods, consistently showed a preference for one thing: Nutella.
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