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Shkruar nga PamfletiVox News' investigation has found that ultra-premium wines are being sold in Albania without customs clearance. Based on this, Pamfleti has verified that Irena's Wardrobe operates with a stock of luxury goods worth hundreds of thousands of euros, imported into the country without customs declaration and without an invoice. The activity is carried out publicly through social networks and systematically avoids customs and taxes.
Vox News' investigation of January 4, 2026 shows that ultra-premium wines such as Romanée-Conti, Petrus, Masseto and Ornellaia are sold in Albania, while these products are not legally imported into the country. For Romanée-Conti, there is not a single bottle cleared by customs. For Petrus, the annual figures are minimal and do not match the supply circulating on the market. These data are based on customs sources and on communications with international negotiators, who confirm that the Albanian market is not supplied with these quantities.
Vox News also documents the fact that these wines are sold by entities that have neither a license nor any connection to the trade of alcoholic beverages. One of the cases identified is Irena's Wardrobe, which offers bottles of Petrus at a price of around 4,400 euros and declares availability, although the goods are not listed as customs-cleared. So the wine is sold, but its entry into Albania does not exist in any official register. This is the factual context on which Pamfleti has verified additional information about the activity of Irena's Wardrobe.
Irena's Wardrobe, the luxury stock that doesn't exist at customs
According to information received by Pamfleti, Irena's Wardrobe operates as an informal trading channel for luxury goods that enter Albania without being declared to customs. It is not about personal purchases or isolated orders, but about stock holding and continuous sales. The goods are offered publicly through social networks and private communications, without tax invoices and without customs documents.
Ultra-premium wines are only the first phase of this activity, as they are consumed quickly and do not create long-term stock. The main attention today is focused on other luxury goods, which are kept available and circulated as high-value physical assets.
According to the same sources, Irena's Wardrobe stocks luxury watches and high-value handbags imported into Albania without customs declaration. These include Rolex, Audemars Piguet and Omega watches, as well as Hermès Birkin, Bvlgari and Louis Vuitton handbags. These products are not accompanied by customs certificates, purchase invoices or documents of origin and are offered directly through social networks and private communications.
Based on minimum market prices, the available stock alone is worth between 340,000 and 540,000 euros. This figure does not include annual turnover, but only goods held ready for sale. Each item sold in this way avoids paying customs duties, VAT and profit tax. Customs evasion is the main way this activity operates.
In this case, the problem does not lie in the name of a “personal shopper” website. The problem lies in the fact that goods worth hundreds of thousands of euros enter, are stored and sold in Albania without any customs or tax clearance. When this activity takes place openly and without consequences, the responsibility does not remain only with the entity that sells, but passes directly to the institutions that choose not to see.
Continues with:
the concrete route of entry of these luxury goods into Albania
the channels used to evade customs and the way commercial activity is disguised as "personal shopping"...
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