Juventus reaches agreement with well-known sponsor, signs long-term contract for 408 million euros

Juventus and Adidas have officially announced the renewal of their partnership agreement until June 30, 2037. The collaboration, which began in the 2015-2016 season, will continue for another 10 years after the end of the current contract which ends in 2027.

According to the black and white club, this renewal comes as a result of a strong synergy and aims to achieve important objectives in the future, focusing on innovation and excellence. Adidas will continue to be the technical partner of all Juventus teams, with a total value of 408 million euros for the new contract period. This strong step confirms Juventus' commitment to long-term partnerships.

juventus skuadra bardhezi adidas

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